Digital Marketing Manager

In this role, you will:

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and healthcare-specific channels.
• Develop data-driven strategies for user acquisition, retention, and conversion.
• Oversee performance marketing, SEO/SEM, social media, and content distribution.
• Work with content, design, and product teams to craft cohesive messaging and user journeys.
• Monitor KPIs and deliver detailed analytics reports to guide business decisions.
• Manage agency/vendor relationships and digital ad budgets.

In this role, you will:

• Possess deep understanding of healthcare audiences and digital behavior.
• Be results-oriented with a strong grasp of performance metrics (CPA, CTR, ROAS, etc.).
• Stay updated on trends in digital marketing, ad tech, and healthtech ecosystems.
• Have excellent collaboration and project management skills.
• Be comfortable working in a fast-paced, agile environment.

• Bachelor’s or Master’s in Marketing, Digital Media, or a related field.
• 3–6 years of experience in digital marketing, preferably in healthcare or wellness.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics tools.
• Proficiency in SEO tools (Ahrefs, SEMrush), marketing automation (HubSpot, Mailchimp), and Google Analytics.
• Strong storytelling and communication abilities.