Brand Strategist

In this role, you will:

• Define and evolve the mediSuggest brand voice, tone, and positioning across all touchpoints.
• Build emotional, credible storytelling frameworks for campaigns, platform copy, and product launches.
• Collaborate with design, marketing, content, and product teams to ensure consistent brand expression.
• Research healthcare trends, user behaviors, and cultural cues to inform brand narrative.
• Shape consumer trust in digital healthcare through values-driven messaging.
• Lead creative briefs and content strategy across offline and digital initiatives.

In this role, you will:

• Be a strategic thinker with creative flair and empathy for healthcare audiences.
• Understand how to craft messaging for patient trust, inclusivity, and transparency.
• Possess strong editorial judgment and content storytelling ability.
• Be data-aware and user-centric in brand planning.
• Be passionate about health equity, digital access, and impactful design.

• Bachelor’s or Master’s in Brand Communications, Marketing, Journalism, or related fields.
• 4–7 years of experience in brand building, ideally in healthtech, wellness, or social impact spaces.
• Strong copywriting, campaign planning, and narrative design skills.
• Familiarity with consumer behavior research, brand audits, and content strategy tools.
• Ability to guide cross-functional teams and external creative partners.